As the project name suggests. You're required to understand this marketing method and potential of building links through this method and have good experince with it, set up accounts and virally distribute videos on the social sites, video engines, etc. Be familiar with products like [login to view URL], [login to view URL] too, etc.
I'm also interested in all other social marketing methods that are avialable, let me know what your having the best results with and lets start.