I have just written an business plan overview for an Australian energy start-up. Here is a sample from that work:
When they hear about our price and receive their current provider's bills they will be sufficiently motivated within one and a half months of launch to switch to our services. With all the advancements of technology on the way, electricity will only grow in demand, but those looking to cut carbon emissions and cost will be looking to solar energy. We at EPG, with affiliation to provider of solar equipment ES, fit a growing niche and hold a stance to be able to take full advantage of the times, desires, and needs of the consumer by purchasing the cheapest available energy and selling it to consumers.