As you have seen, my bid is on the high end. This is because I'm offering you a GUARANTEE that you will win the proposal. Guarantees are certainties, and certainties are good. And anything good is expensive.
Here is how I will ensure you win the proposal:
Everyone is looking to advance their personal interest. So, the person from whom you're seeking the contract is looking to ensure that they get great value at low price. With me, this doesn't mean you have to discount yourself on the project budget to win it. Rather, I will help you give more to the grantor than they are paying for, and I will personally bear the cost of doing so. What we're going to do to the grantor to ensure success, is what I'm doing to you right now: giving you more than you're paying for. I am advancing your interest at my expense. I will be the one to pay the cost of the extra that we offer. My perfect understanding of how life/people work, and consequential ability to influence people, is what assures me delivery on my promises.
In life, when you give more than you take, everyone will favor you, and are guaranteed to succeed in every one of your endeavors. I will help you give more than you will be taking.
But these are only words I have spoken to you. Give me a test proposal and let me SHOW you what I will offer in it to guarantee you the win. When you SEE what I can do, then you will trust me, and we will carry on without delay.