Hi Steve,
In order to launch, raise awareness and selling your product I will create the following next steps with a total budget of $ 900.000 (100.000 $ goes to this platform) across 1 year:
Step 1 - A professional identity (mark, payoff, stationary) for your brand including the "brand manifesto" (which is a strategic document to define your brand), brand manual (which collect rules of usage about your brand) and branded product's packaging (based on your actual pack) - $ 20.000;
Step 2 - A professional and independent website (based on wordpress CMS) with an e-commerce connected to amazon (the account setup for amazon is included), responsive, SEO optimized (for USA), including contents (product's pictures shooted by a professional photographer specialized in still life; text written by a SEO copywriter and based on relevant keywords; a professional video to explain all your product's benefits) - $ 80.000;
Step 3 - A social strategy; redeem, setup and managing of socials profiles - $ 40.000;
Step 4 - An online & social ADV strategy which include text, banners and video campaigns plus the activation and monitoring of analitics- $ 25.000;
Step 5 - Online and Social ADV (as planned at step 4) plus link building - $ 735.000 (part of it as budget for online and social adv and link building and part of it as agency fee)
You'll be in charge of managing the e-commerce and amazon store.
In one year, through this steps you will have a huge ROI.. so prepare the $ 3M.