We are looking to move our monetization up a notch and integrate 'header bidding' into our site / sites.
This video is the basics of the ad side of things and it is all completely set and done in DFP.
You role is to make it work with the website.
Heading bidding is a pre-auction for better yielding banner ads on websites.
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So what is header bidding? The name hints at its meaning. In the HTML header you have tags from each of your demand partners. These tags don’t get ads like traditional ad network tags; they go out and retrieve bids, and they do so simultaneously. By getting bids from multiple partners you’ve now eliminated the need to see if an ad network will or won’t serve an ad. With the highest bid in hand, you can pass it into your ad server and perhaps supersede a direct campaign, or have AdX compete one last time, before finally serving the creative.
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We use DFP - DoubleClick for Publishers and also want to use this setup.
For our advertisers we need set up we have
Google Adsense, Rubicon, Yeildbot, Scourn, among others