High-Quality Orlando Roofing Campaign on Reddit

I am looking to kickstart a top-notch Reddit advertising campaign for my roof replacement services specifically targeting homeowners in Orlando on the r/HomeImprovement r/roof r/roofing subreddits. Requirements for potential freelancers include: • Proven experience in conducting successful targeted advertising campaigns on Reddit. • Strong understanding of the home improvement and roofing industry and the ability to translate that into compelling ad content. • Ability to effectively communicate our key message: We offer high-quality roofing services. Freelancers with previous experience advertising in the r/HomeImprovement r/roof r/roofing subreddits would be preferred, but it is not a mandatory requirement. Ultimately, I want an ad campaign that resonates with homeowners and effectively conveys the high level of quality service that we provide. Project Description: We are seeking a skilled digital marketing specialist with proven expertise in Reddit advertising to create and manage a targeted advertising campaign for our roof replacement service based in Orlando, Florida. The campaign will focus on homeowners within a 25-mile radius of Orlando, aiming to increase awareness of our services, generate leads, and ultimately drive conversions. Scope of Work: Market and Audience Research: Conduct research to understand common roofing needs and challenges specific to the Orlando area, considering factors like local climate and weather patterns. Analyze the target audience's demographics, interests, and behavior on Reddit to tailor the campaign effectively. Creative Strategy: Develop engaging ad content that resonates with the target audience, emphasizing the quality, reliability, and necessity of timely roof replacements. Design compelling visuals, including before-and-after images of completed projects, to highlight the transformative impact of our services. Reddit Platform Utilization: Identify and select relevant subreddits for targeted advertising, focusing on communities related to home improvement, Orlando local news, and real estate. Ensure all advertising materials comply with Reddit's advertising guidelines and community standards. Campaign Execution and Management: Set up and launch the advertising campaign on Reddit, including geotargeting to the specified 25-mile radius around Orlando. Implement A/B testing for various ad elements to identify the most effective messaging and visuals. Monitoring and Optimization: Continuously monitor the campaign's performance, adjusting targeting, budget allocation, and creative elements based on real-time data. Provide regular reports on key performance indicators, including impressions, click-through rates, engagement, and lead generation. Post-Campaign Analysis: Conduct a comprehensive analysis of the campaign's overall performance. Provide insights and recommendations for future advertising efforts based on lessons learned. Ideal Candidate: Strong background in digital marketing with a focus on Reddit advertising. Experience with geotargeted advertising campaigns, particularly in the Orlando area or similar markets. Proficiency in creating engaging and informative ad content tailored to homeowners. Ability to analyze data, adapt strategies quickly, and optimize for performance. Excellent communication skills, with the ability to provide clear, concise reporting. Project Duration: The initial campaign is expected to run for 3 months, with the possibility of extension based on performance. Budget: Budget details will be discussed with shortlisted candidates. Please provide your rates along with examples of previous successful Reddit advertising campaigns, particularly those in the home improvement or local services sector. We are looking for a freelancer who can not only execute this campaign effectively but also contribute innovative ideas and strategies to help us stand out in the competitive Orlando market. If you have a track record of delivering impactful Reddit campaigns and are excited about helping homeowners improve their properties, we'd love to hear from you.