Write a Report

Brief description: The scenario is a high technology business expansion. Develop a systemic approach to managerial decision making based on evaluation Word limit: 2000 to 2100 words Project Description: Logitech is a global consumer electronics company ([login to view URL]). They are looking to expand their business and are aiming to develop products which are security systems for commercial properties (such as shopping centers or office blocks) specifically to prevent access to unauthorized areas; prevent burglary; protect from fire and carbon monoxide as well as to protect valuable assets. This assignment addresses the issues that Logitech would face if they acquired a small high technology firm with expertise in this new area (including remote access to the security system via authorized staff based at a different site). Address the following: Part 1. Value Creation Examine building security applications and assess competitors’ offerings (via the Internet). Examine the needs of different customer segments for your chosen device. Part 2. Managerial Planning and Goals Conduct a PEST analysis of the environment – this to be in the form of a large table followed by a short synthesis of the key points. Discuss managerial decision making approaches: select one to enhance company competitiveness and discuss/illustrate. Part 3. Innovation Management Consider the management implications of integrating the existing Logitech staff and those from the newly acquired company. Utilize the literature in the field of innovation management to make proposals to integrate and motivate staff based on the course materials and wider reading. Part 4. Strategic Leadership Utilize the literature in the field of strategic leadership to discuss leadership styles (including contingency approaches) to influence cultural and organizational changes.