Visual merchandising is one of the most important aspects of retail, because it literally involves the layout in terms of floor plans and displays for retail locations. Of course, given the fact that brick-and-mortar locations are being challenged by internet retail tremendously, as evidenced by the massive growth of Amazon, and the fact that it has a market capitalization of around $1 trillion dollars, visual merchandising is as important as ever to entice customers to explore retail stores and make purchases.
It can be described as either an art or science, and certainly requires some understanding of psychology, as the way that a product is presented obviously has a direct effect or impression on the consumer, the same way that a logo can help with brand identification/loyalty. It is a field that requires understanding the demographic of the consumer, and appealing to their beliefs and values.
Visual merchandising involves designing the layout of a retail store, and exploring lighting and music options that will help the customer be comfortable enough to want to explore the store, and thus make as many purchases as possible. It also includes photography,
signage, and displays, and works to augment the environment in a way that will lead to more revenue for retail businesses, which will lead to profit, which can help a business grow, expand, and create more jobs.
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Drape Fit - A Personal Styling Service in USA looking for an expert Merchandise to take care follow things: 1. Overseeing company’s buying and selling product as per trends and stocks . A plan of action for future purchase decision from different brands. 3. Merchandising executive oversees , plans , and directs all aspects of retail products buying activities. 4. Merchandising Executive needs to develop new and manages the supply chains and brands management. Skill Need : Expert in marketing, merchandising and supply chain management.
I need a VM for an experience booth at one of the largest fairs in Asia. Responsibilities will include designing and creating product displays for our booth. Sourcing props (if required) Monitoring costs and work within out budget The fair will be held in Greater Noida in mid October.