Tauseef Tahir
H. No: 48, St. No: 9, I-8/1, Islamabad
Tel. No: (92-4431779. Cell No: [login to view URL]
Objective:
To offer my diverse experience in public relations, sales and marketing into a progressive
Company’s mission statement, to achieve its goals through teamwork and dynamic
Leadership.
Employment History
MIDAS ADVERTISING PVT
As Senior Account manager
From (Oct 2005 to date)
At present handling the group advertising and communications activities of Ptcl Ltd., Skyways Services Limited, Orient Petroleum, Pakistan Services limited, Ztbl, Privatisation commission & NACP Pakistan
Major Responsibilities at MIDAS included:
Daily Liaison with clients.
Preparation of advertising briefs.
Planning and supervision of campaign development.
Media relations at all levels.
Follow up on billing and recoveries.
Assisting CEO on business development presentations/activities.
Media planning and follow up on releases.
Development of regular reports on clients’ activities for the senior management.
Details of the work experience at MIDAS ADVERTISING
PTCL BROADBAND PAKISTAN
Successfully developed and executed advertising campaigns for the above brands, and planned media activities related to the Electronic, Print, Outdoor and BTL (GET THRILL WITH DSL). Also Successfully developed and executed advertising campaigns the media activities with PTCL-PR department. The PTCL has its sales and marketing office in Pakistan, and the advertising and marketing activities are centralized in islamabad, and hence all advertising and marketing activities for the client were to be liaison with the corporate communication in Islamabad . The account has notable presence in the Electronic, Print and Outdoor media through out Pakistan.
Major responsibilities for the account involved;
Yearly media planning in accordance with the new destination launches and seasonal traffics.
Compilation of competitive report on monthly basis.
Media tracking reports for each media.
Media competitive report on half yearly basis.
Planning and execution of campaigns.
NACP (NATIONAL AIDS CONTROL PAKISTAN)
In the first phase have worked with the planning manager in the research and product positioning, in the second phase was involved in the media planning and execution.
Major Responsibilities at (MIDAS ) included:
Strategic Planning utilizing communication tools offered by MIDAS.
Co-ordination with centralized communication office of Emirates Airline at Dubai.
Preparation of advertising briefs.
Planning and supervision of campaign development.
Planning of BTL activities for brands.
Development of regular reports on clients’ activities for the senior management
Competencies :
· Monitoring and Evaluation, Research Techniques, Change Management skills, Pre-testing & Post and other studies.
· Presentation of activities and their out puts at various forums
· Reports writing
· Good understanding about the working of local government and Federal Ministries including successful and sustainable linkage building skills.
· Mass Communication Channels, Radio, TV and Print Media, Activities Coordination and focus groups discussions.
· Sustainable Livelihood - Strategy for Women Welfare Association-Sindh
· Designed and conducted campaign for HIV/AIDS Stigma and Discrimination for UNICEF, UNAIDS and HEDGE (as volunteer).
· UNAIDS Campaign to address Live and Let Live – Awareness Campaign for HIV/AIDS through theater performance.
· Formation of CCB’s for Local Govt. to address Health, Education and Sanitation interventions’ implementation for rural areas in Punjab.
Assignments as Change Management Consultant :
· Coordination between National AIDS Control Programme, Ministry of Health, Multilateral and Bilateral Donors:
· As an active member of team, administration of programme activities and liaison between various multisectoral stakeholders.
· Arranging meetings with Secretary Health and presenting project progress
· Preparation of Quarterly progress reports and News Letters
· Publication of Quarterly News letter & Nation wide distribution to stakeholders
· Frequent traveling for monitoring and evaluation of project activities at country level.
· Social marketing to explore potential partners, public departments and their staff to disseminate awareness and sensitization about HIV/AIDS, prevention and Care interventions. In this regard, Islamabad Traffic Police department contributed as ally for World AIDS day on 31st December 2008.
Experience With Civil Society Sector:
· Worked for HEDGE as Coordinator for two years and conducted HIV/AIDS awareness raising activities focusing youth groups.
· Conducted number of awareness raising Activities involving Mass Media, coordination between Multilateral and Bilateral donors.
· Focus group discussions with high risk groups.
· Organized World AIDS Day activities for UNICEF, UNAIDS/NACP addressing the Stigma and Discrimination associated with HIV/AIDS.
Experience with Local Governments ( Punjab) :
· Formation of CCBs for sustainable development in rural areas of the Punjab
· Awareness Raising on Education Promotion in Rural Areas
· Awareness Raising Activities on Importance of Sanitation in Rural Areas
· Primary Health Care Campaigns/Activities (Safe Drinking Water, Personal Hygiene)
· Organized and conducted volunteer free health camps for villagers’ medical checkups and also provided basic medicines.
· Activities Report Writing
Case Work Setting Experience , for one Year at the Children Hospital, Lahore :
Social Welfare – Case Management,
History for case management of clients, conducted activities to raise funds
Other accounts spare headed/supervised at MIDAS
Hashwani Group of Companies
Skyways Services Limited
Marriott
ZTBL
Orient McCann Erickson
As Account Manager
From Jan 2003 to Sep 2005
Managed the relationship between the largest media groups and the company for optimum media placements of advertisements and negotiated discounts for maximum revenue generation to the company. Brought in business estimated to PKR 4-5 million per annum for each account. Also responsible for the acquisition, management and release of the first Self-Monitoring & Reporting System in Pakistan under the Ministry of Environment ambit.
Accomplishments
1.Created 1.8 million Mass Awareness strategies for Self-Monitoring & Reporting System 2004-2005, including integrated email, online, print advertising, direct mail, trade show and branding programs.
2. launch of Al-Ghuriar developers in Pakistan.
3.Managed and coordinated all promotional activities and PR events for the Organization.
4.Created 3.5 million marketing strategy for Attock Petroleum Pakistan for print Media
5.Managed the first fashion show for Self-Monitoring & Reporting System 2004-2005 in Islamabad
Major Workshops attended at ORIENT MCCANN ERICKSON
360° Brand Stewardship
Brand world
Brand Activation
Education
2001-2003
Hamdard Institute of Management Sciences (HIMS)
HAMDARD UNIVERSITY
MBA with over all ‘B’ Grades (77%) from Hamdard University Karachi with majors in Finance and Marketing
Hobbies & Interest
Event Management
Advertising
Cricket
Extra Curricular Activities
Voice of Hamdard
Hamdard University
Media Advisor of Hamdard Magazine (Voice of Hamdard) both hard and soft copies.
Managed all the media coverage, and worked as an integrator by integrating all the best
Possible talent and resources for the magazine
Languages Proficiency:
Language Reading Writing Speaking
English Excellent Excellent Excellent
Urdu Excellent Excellent Excellent
Saraiky, Photohari, Punjabi, Hindko, Sindhi Fair
Personal Information:
Born: 9th July 1978
NIC No: 611011636531-1
References:
Available upon request
