Saugata H.

I have experience managing all sizes of PPC marketing budgets including global efforts in multiple languages. I offer Pay Per Click advertising (also known as PPC or CPC), that is one of the best ways to drive immediate results through online marketing campaigns. It allows clients to allot a specific monthly marketing budget for their online ads that are extremely targeted, continually monitored and highly optimized. Led online marketing strategy & execution with focus on campaign objectives, budgeting, media mix and optimization. In this role, I have worked across various domains in the classifieds business like Recruitment, Matrimonial, Real Estate & Education. The experience can be broadly summarized under the following heads: Online Marketing: 1) Search Marketing: a) Managed presence and share of voice while constantly optimizing (creative/Keyword/Frequency et al.) for CPA with respect to volume targets across verticals b) Conceptualized and developed tools to aid automation, optimization and reporting c) Conceptualized and developed algorithms and models to track and restrict fraud 2) Display Marketing a) Media planning, buying and deal negotiations with horizontals and networks b) Define, monitor and optimize for performance metrics and reporting formats c) Define quality parameters and optimize for traffic through communication and creatives d) Define communication and creative strategies for reaching out to fall-off TG through retargeting and remarketing 3) Social Media Marketing a) Developed and executed a Brand-lift campaigns through owned and paid traffic on Facebook b) Define Facebook advertising traffic quality parameters and worked on ad-optimization to improve ROI c) Creating and managing FB groups to drive organic traffic Product Marketing a) Conceptualized and executed awareness campaigns about new product launches across verticals b) Defined performance and quality metrics; Optimized based on them c) Suggested Product improvements to aid conversion and organic traffic inflow Web Analytics a) Deep dive into data to identify patterns and develop optimization models to improve ROI b) Monitor data across analytics platforms & manage campaign performance for quality Strategic Alliances a) Negotiate & close strategic alliance deals across partners based on symbiotic inflows b) Manage & monitor the relationships with timely interference to improve ROI In my work experience I have versatility as a Data Processing Assistant working on many different projects. I will try to put in my best foot and help you in accomplishing your goals to reach your targeted task. I will involve myself sincerely in your team and can handle as an autonomous person too. You can trust on me for any of your assignments and I will deliver the result in a prompt manner. I am looking forward to be outsourced by you.