Kristine S. Profile

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$75 USD / hora

budapest,

hungary

$75 USD / hora

Aquí son las 5:30 a. m.

Se unió el mayo 22, 2016

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Kristine S.

@sergejeviic

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$75 USD / hora

budapest,

hungary

$75 USD / hora

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Tasa de recontratación

Award-Winning LinkedIn Marketing/ Ads Consultant

I have more than 20 years of expert/managerial experience in international, EU and national level communications and marketing (specialisation - LinkedIn marketing, marketing strategies, b2b, digital, content, SM, events marketing, internal communications). I am the Founder and Senior Consultant of SmartB2B - The Art of LinkedIn boutique marketing agency, and I am specializing exactly in LinkedIn. I have been providing presentations and training on LinkedIn for B2B and B2C companies at different events such as Digital Marketing Virtual Conference (by BeMyApp) and Riga Comm 2021 - Baltic Business Technology Fair and Conference. Please see the sample of my presentation here: [login to view URL] As your certified LinkedIn consultant, I ☑️ Design and implement smart, strategically sound and customised LinkedIn ecosystems for B2B COMPANIES where LinkedIn Organic is integrated with LinkedIn Lead Generation and Social Selling, and with LinkedIn Paid, and supported by Employer Advocacy Programs; ☑️ Develop and implement most lead-generating LinkedIn advertising campaigns for those B2C COMPANIES whose profile I consider as fitting for LinkedIn ads; and ☑️ Provide deep-dive insights and advanced analysis for INDIVIDUALS on how to create or optimize LinkedIn profiles for a) landing new jobs; b) becoming a thought leader; c) for networking purposes; d) promoting personal or company's services/products. MY CLIENTS ✅ B2B companies and startups, such as nyris (tech, Germany), Stiltsoft (tech, Belarus), Avantage Entertainment (gaming, USA), Total Freight International LLC and Catapult (logistics, supply chain and tech, UAE), ProRankTracker (tech, Israel), Sculpteo (3d, France), Central Logic (health tech, USA), Tech Exactly (IT, India), Lenderwize (fintech and telecommunications, UK), Messente (telecommunications, Estonia), Champions Mental Health (management consulting, USA), Redfield AB (software, Sweden) and others ✅ B2B event companies, such as Digital Procurement World (Germany), Data Leaders (UK), PAGE - Phil-Asian Gaming Expo (Philippines), Substribe (UK), and others ✅ B2C companies such as AHR Private Wealth (financial services, UK) ✅ Senior-level professionals (directors+) My LinkedIn marketing project for Digital Procurement World (Germany) was submitted for LinkedIn Marketing Awards 2019 and got a Silver Award with our marketing efforts as the best new conference at Conference Awards 2020. Please have a look at my approach and methodology ([login to view URL]) and let me know if it sounds interesting to you.

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Portafolio

9549269

PROJECT GOAL
The Stiltsoft company is a close-knit team of professionals who create software products for more than 7,000 customers worldwide. It was founded in 2010 in Belarus but it has already received recognition as Atlassian Gold Marketplace Partner and Atlassian Silver Solution Partner.

Stiltsoft team created a LinkedIn lead generation ads campaign, however, the initial results were not satisfactory and the average CTR (Click Through Rate) was only 0.25%, Lead Form Completion Rate was 6.98% and the Cost Per Lead was 151.06 USD.

The challenge was to optimise the campaign by improving its performance - CTR and Lead Form Completion Rate, and decreasing the expenses - the Cost Per Click and the Cost Per Lead.

Solution
The campaign was substantially optimised - the targeting was improved, the settings and bidding approach was changed; the ad copy was boosted. The optimisation led to the following results:

CPL - Reduction of the costs - 88.70%
CPC - Reduction of the cost - 60.4%

LinkedIn Advertising Optimisation for Software Company

9549269

LinkedIn Advertising Optimisation for Software Company

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Experiencia

Event Resources Group

feb 2019 - Presente

Tasks: - To provide marketing expertise to the UK education and consultancy company Event Resources Group, specialised in event management and planning advisory services for corporate clients; - To research industries, markets, demographics, trends, sales results, and other data related to the client's products or services; - To analyse details of competitor offerings; - To create new marketing plans and strategies; - To produce effective promotional materials and advertising opportunities.

Various

abr 2014 - Presente

- Working as a freelancer on long and short-term projects (management of projects and operations; blogging; content sourcing; recruitment of high-level Marketing and Communications specialists; English-Latvian translation; web research; data entry, etc.) via the Upwork portal; - Independent consultant for Appen: participation in several short-term and long-term projects - moderating Twitter campaigns, auditing, web search evaluation, evaluation of noun phrases, etc. - Freelance journalist.

Appen

jul 2017 - ene 2019 (1 año, 6 meses)

Content Relevance Senior Auditor: - Meeting program service level requirements by providing individual annotation feedback and monitoring the key service level indicators of a number of virtual Annotators and Auditors; - Developing suggestions for content relevance guidelines improvements.

Educación

Master's Degree, Philosophy

Latvijas Universitate,

Latvia

2003 - 2006

(3 años)

Bachelor in Social Sciences, Political Science & International Relations

Latvijas Universitate,

Latvia

1994 - 1999

(5 años)

Calificaciones

Florida State University

2014

Publicaciones

Athens Untouched by Merkel’s Visit and Explosion of Bomb: 7 Urban Development Stories from the City

Apr 2014, URBACT Blog

7 Urban Development Stories of Athens, Greece, on the URBACT Blog.

Social Media: Reasons Why Tax Administrations Should Consider Developing Social Media Strategy

2012, Tax Tribune, Issue 28, Intra-European Organisation of Tax Administrations

Reasons, why tax administrations should consider developing a social media strategy, are described in this article. An author provides an insight into how, on the one hand, social media can bring a number of dangers if it is ignored and, on the other hand, it can be valuable and cost-effective reinforcement to organisational and communication processes of tax administration if it is properly utilised.

'Digital Worlds' of International Organisations

2011, Tax Tribune, Issue 27, Intra-European Organisation of Tax Administrations

In this article readers are introduced to the online content and functionalities provided by the partners of the Intra-European Organisation of Tax Administrations (IOTA) on the international stage for tax administration issues, such as the CATA, CIAT, Taxation and Customs Union of the EC, Centre for Tax Policy and Administration of the OECD, including IOTA itself. The International Tax Dialogue (ITD) is reviewed as well.