Web Marketing Plan for HotFlowers.com

This project will be to create an effective marketing plan for the web site hotflowers.com. The deliverable for this is to provide a detailed list of steps to take to attract visitors and increase sales. Example: If it's link building, how would you do it? what sites would you link from? SEO, what search engines and what methods would you use? What type of results would you expect? What you need to know: The web site [login to view URL] is an affiliate of growerflowers.com. Orders are executed through growerflowers.com. [login to view URL] also is in control of all existing buyer e-mail addresses and e-mail campaigns, and we do not have access to this sales resource. The web site template can not be modified. Only a logo and some javascript can be added. Again, this is for the plan and cost proposal *only*. A separate project will be posted to [login to view URL] to execute the winning plan. **all marketing methods must be legal and ethical!*** Thanks