Help me with Marketing

OVERVIEW: TrueSchool is seeking a PR professional to assist in buillding brand awareness nationally with the goal of building a movement of educators seeking to lead change, and generating new leads at the school district level. This is a preliminary project that could parlay into a longer term engagement. GOALS: Increase TrueSchool visibility: - Secure 1-2 publications about TrueSchool/referencing TrueSchool - Promote republishing of consistent + credible content published by TrueSchool on other outlets, forums, blogs, etc. DELIVERABLES: Identify media list to pitch story leads about TrueSchool Studio programs and outcomes. Craft and send pitches to 15+ outlets. **This a preliminary project that could parlay into a monthly retainer for all of the PR services required by TrueSchool including the following deliverables: Messaging - Assist in the development of a messaging strategy the supports the brand, and establishes a foundation from which TrueSchool can consistently articulate messages that resonate with prospects and customers Media Relations - Assist in developing a media outreach plan that results in consistent, quality media coverage - Provide media coaching to CEO and select team members Writing - Assist in assimilating/adapting articles, stories and features into localized content for distribution to employees, customers, and stakeholders - Assist in the research, and development of original content - press releases, editorials, annual reports, newsletters, briefs and feature articles Measurement - Develop a benchmark for measuring success of PR program