GTM Strategy

I have over 25 years' international marketing experience in the high tech & IT (hardware, software, services) sectors for companies ranging from start-up through to multi-national enterprise. During that time I have written many go to market strategies which delivered excellent results (35% revenue growth in a market growing at 2% YoY against a target of 8% and maintaining 50% market share, so growing the overall market not just increasing share). The steps that I take to complete a project are as follows: 1. Firstly I review what you have today 2. I then arrange a Skype meeting with you to discuss what your aims and objectives are for your business, what success looks like, key verticals that you believe you have a USP in today and so on - basically I ask a lot of questions as the better I understand you and your business the better the GTM strategy. 3. I then research any gaps, look at competitors, market analysis (to see which verticals are the lowest hanging fruit, which segments are the most profitable). 4. A SWOT and SMART goals are sent over to you for approval - I've not yet been off tangent but always like to check. 5. I draft the competitor analysis, PESTLE, buyer personas (by vertical segmentation, by DMU role), marketing communications strategy, product / service USPs, key messaging traits 6. The first draft is sent over to you 7. Based on your feedback I finalise If you have any questions then please ask, Kind regards Catrina C. FCIM Chartered Marketer

Introduction I come with over two decades of qualitative experience in sales, business development, marketing, channel management, marketing communication. Have worked with clients of different nationality, cultural background in India and in Middle East. A technocrat and business professional with Bachelor degree in Electronics & Telecommunication Engineering and M.B.A. Quiet adept in providing services in: - Business Planning - Sales and Marketing Strategies - Branding - Market Research - Creating Marketing Collaterals - Online marketing - Product/Business launches and management - Business Development - Consultancy - Sales Management I have worked with renowned companies in IT and Market Research industries Of late have been working in IoT space. About Project As per details provided, you wish to engage professional to devise GTM plan. Approach Once we decide to work together, I will carry out the assignment in following manner: Information Gathering: I will seek details about your services, your objective, target market, competition and history so far. Market Research: Will carry out secondary research and interview with few customers to have in depth idea about the market and emerging trends. GTM Plan: Based on the information gathered, will draft plan covering Sales Estimates, GTM Strategies, Operational plan and Progress milestones. Review: Will review the draft with you and finalize based on discussion. Deliverable: GTM Plan

Hi there, I will be able to work with you as i am working In Pakistan Telecommunication Company Linked with Etisslat Group as an Manager Marketing Strategies. Please leave a message so that we can discuss more over the chat. Regards M Faisal