Firstly this is a worth while so for me while the rate may not be my normal daily rate the value is as great to me personally.
From what i understand from the brief the intention is to bring awareness and generate charitable funds from the clips you wash to produce. My work is largely in the commercial arena. My job is to grab the audiences attention as quickly as possible and hold attention until the message is delivered. So simple, no-fussy strong images with a clear message is essencial. I have produced short form clips for Procter and Gamble, Thierry Mugler, Gq Magazine, and many other fashion and commercial brands.