Create a mechanism to track conversions for our paid and natural search activities and provide basic reporting of ROI.
Background: Our website does not have specific exit/checkout pages, which makes it impossible to use the conversion code provided by Google/Yahoo, etc. The goal of this project will be to create something that works within our environment. We already have a rudimentary system of tracking code and URL redirects in place, the idea here is to expand on the functionality we have to be able to start calculating an ROI.
## Deliverables
1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done.
2) Deliverables must be in ready-to-run condition, as follows (depending on the nature of the deliverables):
a) For web sites or other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment or handed off in ready-to-run condition to buyer's in-house programming staff, at the buyer's discretion.
b) For all others including desktop software or software the buyer intends to distribute: A software installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request.
3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement).
## Platform
Database: MySql Web: Apache Back-end: PHP Front end: HTML, Javascript, Flash Red Hat Linux