Creative fun Logo needed for lifestyle brand!

I am looking for someone to work on a 3 separate logos to be used for a new lifestyle brand for stand up paddling. Think logos like the famous surf brands Roxy, Billabong, Quicksilver. I have already one logo that needs someone to take it by the hands, run with it and make it even better. Then I need 2 others one slightly guided towards the male demographic (in color selection) and another all around (using bright, summer/water inspired colors). these logos will be put on branded products such as t-shirts, sweat shirts, rashies, trucker caps, stickers, etc. So you need to imagine wearing these logos and having someone come up to you and say that hat rocks! The logos need to be simple and clean, fresh and up beat, but not too busy. Need creative and artistic minds on this one, average stock standard designs will not fly.