What's more, let's say you loved a brand of car so much that you bought yourself a new model—would you tell your friends how wonderful it was? Or better yet, would you show it off every chance you had? Of course you would. Customers who are proud of the brands they associate with, will happily tell their closest friends, family, and colleagues, which creates amazing, easy-to-close opportunities in the form of referrals.
A mediocre practice brand simply will not generate the level of loyalty and pride needed toinspire customers to talk you up and generate referrals. Within a practice, we know attitude begins at the top and trickles down. When employees see that the doctor isn't dedicated to maintaining a great brand, they likely won't be as dedicated to the practice, and they won't put in the extra effort.
So what's pride worth to your practice? Let's not forget the patients that are thrilled with the experience they had with your dedicated and proud employees. They share their feelings with closest friends and family, resulting in more referrals and more business. Conservatively, let's say just 5 of your procedures in a year generated referrals, at your average ticket price of $7,500, adding $37,500 to your bottom line. In total, the net result of pride is $37,500.