n social media today and wherever we go on the Internet it is increasingly difficult to avoid the presence of information we provide following us back around in different ways.
It is based on our browsing history, the public information we reveal, likes, shares, interests, and more. Some are against these methodologies because they dislike advertising and the way it currently works on social media, in display advertising, and increasingly with real-time video ad exchanges.
Seattle-based cyPOP is using semantics though to be a more innovative social media network than Pinterest, for example. That’s beyond just searching for something inspirational by category, liking it, and re-pinning it.
With cyPOP, the information finds you rather than you finding it. The technology is called “interest mapping” which connects people based on interests, and not by who you know through virtual forums. Interest mapping is visualized through a user-friendly “language” of blocks of various colours and sizes that also function as a navigational tool on the service.
Visitors of the site communicate via cafés (live group discussions), and folios (a collection of pictures, articles, videos, and more). A bookmarklet allows users to capture anything from the web to put on cyPOP. Users can be public or private if they wish.
An Internet where information finds us accurately versus us having to search for it is progressive. That’s considering the fact Uberflip’s Aailyah Madadi recently said in a blo