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DMX Scent Marketing
Introduction
DMX, through hard work and many successes, has built a reputation as a music expert. But what people don't know about DMX is that it's a scent expert too, thanks to its partnership with ScentAir, one of the world's premiere commercial scenting companies.
Scent Marketing
Scent marketing is the hot new way companies attract customers and build brand images, but you may not have heard of it. It's based on fact – next to sight, scent is our most important sense. Studies show people remember what they smell 100x better than what they see, hear, or feel. And the brain areas that detect odor are integrated with the brain areas that handle memory and emotion. In simple terms, scents evoke powerful emotions, recall pleasant memories, and connect companies and products to people in powerful ways.
Scent marketing companies, like DMX (with ScentAir,) develop targeted scents. They design scents that fit products, and connect with specific positive memories and positive feelings people share about those scents. The result is amazing – increased awareness, productivity, and sales.
For example, movie theaters pump fresh popcorn scent into the lobby, which increases popcorn sales by 40%.
The scent experts deliver these scents with diffusion systems. Quality diffusion systems are unassuming, highly adjustable, and deliver an even scent throughout large areas.
DMX Scent Marketing
DMX had a goal – deliver scent, and provide scent expertise, to the same high level DMX provides expertise and delivers success with music. DMX accomplished this when it found and partnered with ScentAir, a scent marketing leader. DMX's scent offerings stand above others' in the market.
• DMX offers multiple scent diffusers, based on the scented space's size. They offer five different diffusers that handle spaces from 100 square feet to 30,000 square feet.
• DMX maintains a nationwide network of project and account managers, technicians, and engineers, which means proven nationwide service.
• DMX has the largest satisfied installation base in North America. This shows your customers that scent marketing isn't a fly by night fad, and that they're partnering with a proven leader.
• DMX provides realistic, affordable solutions for the smallest and the largest clients, and the smallest and largest spaces, from small boutiques to football stadiums.
Proof – A Case Study
Some people say scent marketing is unproven. But thousands of success stories prove that scent marketing works. Here's one.
The “Emack and Bolio” ice cream shop in the Hard Rock Hotel at Universal Orlando had a problem. The hotel offers so much for guests that they overlooked the music themed ice cream shop in the basement. ScentAir positioned a sweet sugar cookie smell at the top of the stairs, and waffle cone at the bottom. These scents led people to the ice cream shop, and thus solved their positioning problem.
Conclusion
Companies increasingly create brand awareness and enhance customer experiences with scent marketing. DMX, with industry leader ScentAir behind them, have you covered when it comes to this exciting, and effective, marketing and branding technique.
Contact DMX for information on scent marketing, music, and all their services.