To whom it may concern:
I'm a creative writer with a strong understanding of how to draw people in. I have varied writing experience, including sports writing experience, and took an interest after looking at your posting. I can come up with some creative ideas to make the writing more enticing to visitors. I am also an athlete myself and read about sports regularly so I understand how to write good content. Let me know if you'd like to discuss more. I'd be happy to write a short sample after hearing the tone you're looking for and before you hire me.
Best,
Hannah