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Pay-per-click (PPC) marketing is a type of digital marketing where companies bid on relevant search engine terms in order to attract customers looking for solutions that the company offers. By focusing on strategic keywords and using effective copywriting and analytical principles, PPC advertising can attract website traffic, acquire leads and convert sales.

When it comes to hiring a freelance PPC marketing specialist, there are a few potential tasks you could ask them to perform. This could include researching the most profitable keywords for your niche, creating campaigns to maximize conversions, managing and optimizing your pay-per-click budgets or writing compelling ads that generate leads. Additionally, you might want your specialist to monitor your results and make continuous improvements to enhance performance.

When interviewing and selecting a freelance PPC specialist, first ask them about their relevant experience and track record of success with similar projects. When discussing rates, budget appropriately based on the complexity of the project. Typically, complex campaigns can cost as much as $50-75/hour while simpler ones may cost an average of $25/hour.

By hiring an experienced freelance PPC specialist on Freelancer.com, you'll have access to experienced professionals with diverse skillsets who have the technical knowledge to help ensure your success. Hire now - you won't be disappointed!