Anna P.

PERFECT COPY A client once told me: “I need a perfect text.” I offered to write the copy the way I saw fit. On receiving the text, the client said it made him want to buy the product. I suppose that’s what perfect copy is. Don’t you wish there were tools to design such an impact? There are! Words, words, words. I write copy for products, services and businesses. I like to think about it as “advertising with words”. Copy is not a 360 campaign, but it also needs a creative idea around which all those words revolve. The approach that takes me from job to job is this: I am the product’s most loyal fan. I write copy in three languages: English, Russian and Ukrainian. TRANSLATION AS ADAPTATION An English philologist by education, I have a keen interest in making a text work in another language. I view the process as adaptation, or rephrasing in the target language. I translate between English, Russian and Ukrainian. TRANSCRIPTION I type words: never miss a word transcriber here!