cjgiarratana

• Produce detailed monthly reporting for all digital assets for 16 properties for conversion optimization and increase overall revenue generation. • Conduct market research to rationalize category and segment opportunities. • Develop email marketing program to include automated responses and segmentation across multiple channels. • Develop strategy and deployment for 16 properties across the US, while increase Open Rate by 8% and CTR by 2%.

• Manage internal web-based demand generation campaigns by collaborating with internal channels to ensure brand consistency and best practices for several industry-leading clients. • Identify, developed and evaluated marketing strategies based on knowledge of client objectives and market trends. • Analyze performance of all marketing programs to identify the best opportunities for optimization. Provide suggestions and manage all project development needs for each client.