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Miembro desde 24 de febrero de 2016
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I’m a remote freelance Data, Marketing and SEO Professional with an MSc in Knowledge Discovery and Data Mining and a Professional Diploma in Marketing. I'm currently available to take on new projects! I have extensive data, marketing (on and offline), and SEO skills and knowledge, which I use to add value to and optimise websites, direct marketing campaigns and social media marketing strategy. I have hands-on experience of data selections for marketing, service and engagement campaigns; CRM, database interrogation, analysis and insight. I also possess project and people management skills including mentoring and training. I’m a proactive team player who also possesses the ability to undertake tasks at an individual level. I perform to a high standard under pressure and thrive on challenges. I am also the Founder, Web Designer, Developer and Travel Writer/ Blogger for
$50 USD/hr
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Digital Marketing Strategist

Nov 2016

Spearheading the Digital Marketing Strategy and supporting the Marketing and Sales teams to generate leads and increase engagement. This role includes the following: ● Website auditing, including options and recommendations ● Competitor analysis ● Brand strategy ● SEO auditing and optimisation ● Keyword research and optimisation ● Project management ● Marketing strategy including social media and email marketing ● Data analysis and insight ● Data driven marketing and campaign optimisation

Data Planning Manager

Nov 2014 - Sep 2016 (1 year)

●Planned and implemented CRM campaigns ●Supported the build, management and delivery of data selection campaigns using IBM Enterprise Marketing Management (EMM)/ Unica and IBM Silverpop ●Analysed campaign and customer performance using Apteco Faststats, Microsoft Excel, IBM Coremetrics ●Translated analysis into non-technical reports and presentations that offered insights and recommendations for future activity, including targeting and test and learn

Data/ Campaign Planning Manager

Jul 2013 - Nov 2014 (1 year)

●Worked collaboratively with data analysts and Marketing to provide data-centric strategic support ●Interpreted analysis and insight to provide the business with answers to the question “so what?” ●Presented ideas, options, recommendations and proposals back to the business with clarity ●Provided regular campaign performance reviews to Marketing ●Ensured all tests recommended were robust and significant

Marketing Data Selections Manager

Oct 2010 - Jul 2013 (2 years)

●Managed team of 6, including conducting regular appraisals and providing support on all aspects of campaign management and delivery ●Supported build, management and delivery of data selection campaigns when required using Teradata Relationship Manager (TRM), Structured Query Language (SQL) and Aprimo Workflow Management ●Improved campaign effectiveness and profitability through recommendations to stakeholders ●See Seniors Marketing Selections Executive below for additional responsibilities

Senior Data Selections Consultant

Sep 2009 - Jun 2010 (9 months)

●Managed a junior selections executive, including regular appraisals and providing support on campaign management ●Built, managed and delivered 20+ campaign data selections and counts each month using TRM, SQL and Aprimo Workflow Management ●Stakeholder management ●Problem solved and delivered solutions to Marketing ●Worked with large data sets, propensity models and segmentation to enhance direct marketing activity. ●See Marketing Selections Executive below for additional responsibilities.

Marketing Data Selections Consultant

May 2007 - Aug 2009 (2 years)

●Responsible for design, build, delivery and management of 11+ campaign data selections and counts each month using Chordiant, Teradata Customer Relationship Management (TCRM), SQL and Aprimo Workflow Management ●Created, amended and rewrote process documentation as required. ●Processed invoices, cold data purchases and expense claims using our in-house systems I-Procurement and I-Expenses.

Tester Analyst (Trainee)/ IT Professional (Trainee)

Sep 2003 - Jun 2005 (1 year)

●Project management including producing/ executing test plans for major IT project releases ●Documented results and produced numerous reference documents for future use ●Trained in basics of programming and developing (using COBOL, JCL, VB Script and XML), design, analysis and testing using Test Director ●Designed a complex unit test plan for changes made to the quotes system. ●Produced an effective design specification for updates to the quotes system. ●Documented changes for quote products.

Customer Service Consultant

Jan 1999 - Sep 2003 (4 years)

●Monitored workloads and allocated work daily to 20 team members ●Calculated and analysed weekly and monthly statistics ●Conducted regular appraisals for 5 CSR’s ●Designed written instructions and training ●Dealt with enquiries/ problems from colleagues, clients and customers ●Analysed and amended 400+ client accounts daily ●Produced, delivered and reported on an 8 week training course ●Investigated and corrected 12,000+ policy errors within a 3 month deadline using SQL and Test Director


MSc Knowledge Discovery and Data Mining

2012 - 2013 (1 year)


Professional Diploma Marketing (2011)

Chartered Institute of Marketing (CIM)

Also a Chartered Marketer

Chartered Marketer Status (2011)

Chartered Institute of Marketing

Chartered Marketing status maintained by continued professional development

Teaching English as a Foreign Language (2016)


180 hours

Intermediate Spanish Level 2 Double Award in Practical Languages Spanish (2016)


Level 2 Double Award in Practical Languages Spanish


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