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@TanyaKorteling
Miembro desde February, 2016
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TanyaKorteling

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Digital Marketing Strategist and Data Scientist with an MSc in Knowledge Discovery and Data Mining and a Professional Diploma in Marketing. I have extensive marketing (on and offline), data, content, and creative skills and knowledge, which are used to add value to and optimise websites, direct marketing campaigns, and social media marketing strategy. I also have hands-on experience of data selections for marketing, service and engagement campaigns; CRM, database interrogation and analysis/ insight. I possess project and people management skills, including mentoring and training and am a pro-active team player also with the ability to undertake tasks at an individual level. I perform to a high standard under pressure and thrive on challenges.
$30 USD/hr
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Experiencia

Digital Marketing Strategist

Nov 2016

Spearheading the Digital Marketing Strategy and supporting the Marketing and Sales teams to generate leads and increase engagement. This role includes the following: ● Website auditing, including options and recommendations ● Competitor analysis ● Brand strategy ● SEO auditing and optimisation ● Keyword research and optimisation ● Project management ● Marketing strategy including social media and email marketing ● Data analysis and insight ● Data driven marketing and campaign optimisation

Data Planning Manager

Nov 2014 - Sep 2016 (1 year)

●Planned and implemented CRM campaigns ●Supported the build, management and delivery of data selection campaigns using IBM Enterprise Marketing Management (EMM)/ Unica and IBM Silverpop ●Analysed campaign and customer performance using Apteco Faststats, Microsoft Excel, IBM Coremetrics ●Translated analysis into non-technical reports and presentations that offered insights and recommendations for future activity, including targeting and test and learn

Data/ Campaign Planning Manager

Jul 2013 - Nov 2014 (1 year)

●Worked collaboratively with data analysts and Marketing to provide data-centric strategic support ●Interpreted analysis and insight to provide the business with answers to the question “so what?” ●Presented ideas, options, recommendations and proposals back to the business with clarity ●Provided regular campaign performance reviews to Marketing ●Ensured all tests recommended were robust and significant

Marketing Data Selections Manager

Oct 2010 - Jul 2013 (2 years)

●Managed team of 6, including conducting regular appraisals and providing support on all aspects of campaign management and delivery ●Supported build, management and delivery of data selection campaigns when required using Teradata Relationship Manager (TRM), Structured Query Language (SQL) and Aprimo Workflow Management ●Improved campaign effectiveness and profitability through recommendations to stakeholders ●See Seniors Marketing Selections Executive below for additional responsibilities

Senior Data Selections Consultant

Sep 2009 - Jun 2010 (9 months)

●Managed a junior selections executive, including regular appraisals and providing support on campaign management ●Built, managed and delivered 20+ campaign data selections and counts each month using TRM, SQL and Aprimo Workflow Management ●Stakeholder management ●Problem solved and delivered solutions to Marketing ●Worked with large data sets, propensity models and segmentation to enhance direct marketing activity. ●See Marketing Selections Executive below for additional responsibilities.

Marketing Data Selections Consultant

May 2007 - Aug 2009 (2 years)

●Responsible for design, build, delivery and management of 11+ campaign data selections and counts each month using Chordiant, Teradata Customer Relationship Management (TCRM), SQL and Aprimo Workflow Management ●Created, amended and rewrote process documentation as required. ●Processed invoices, cold data purchases and expense claims using our in-house systems I-Procurement and I-Expenses.

Tester Analyst (Trainee)/ IT Professional (Trainee)

Sep 2003 - Jun 2005 (1 year)

●Project management including producing/ executing test plans for major IT project releases ●Documented results and produced numerous reference documents for future use ●Trained in basics of programming and developing (using COBOL, JCL, VB Script and XML), design, analysis and testing using Test Director ●Designed a complex unit test plan for changes made to the quotes system. ●Produced an effective design specification for updates to the quotes system. ●Documented changes for quote products.

Customer Service Consultant

Jan 1999 - Sep 2003 (4 years)

●Monitored workloads and allocated work daily to 20 team members ●Calculated and analysed weekly and monthly statistics ●Conducted regular appraisals for 5 CSR’s ●Designed written instructions and training ●Dealt with enquiries/ problems from colleagues, clients and customers ●Analysed and amended 400+ client accounts daily ●Produced, delivered and reported on an 8 week training course ●Investigated and corrected 12,000+ policy errors within a 3 month deadline using SQL and Test Director

Educación

MSc Knowledge Discovery and Data Mining

2012 - 2013 (1 year)

Certificaciones

Professional Diploma Marketing (2011)

Chartered Institute of Marketing (CIM)

Also a Chartered Marketer

Chartered Marketer Status (2011)

Chartered Institute of Marketing

Chartered Marketing status maintained by continued professional development

Teaching English as a Foreign Language (2016)

i-to-i

180 hours

Intermediate Spanish Level 2 Double Award in Practical Languages Spanish (2016)

ABC

Level 2 Double Award in Practical Languages Spanish

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