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Avatar del usuario
$85 USD / hora
Bandera de GERMANY
berlin, germany
$85 USD / hora
Aquí son las 4:01 p. m.
Se unió el septiembre 4, 2016
0 recomendaciones

Roberto B.

@MktgSpecialist

5,0 (2 comentarios)
3,1
3,1
100%
100%
$85 USD / hora
Bandera de GERMANY
berlin, germany
$85 USD / hora
100 %
Trabajos finalizados
100 %
Dentro del presupuesto
100 %
A tiempo
N/A
Tasa de recontratación

PPC/Digital Marketing|Top Brand CMO|Meta/Google

Online Marketing Expert with special focus on PPC/SEM/Google/Bing/Meta (Facebook) Ads, demonstrated experience both from a strategical and a technical point of view. Hands on approach, able to setup and manage top performing campaigns across multiple industries, proven in demanding and competitive environments / markets. ???????? ????????: ‣ ?????? ??? ?????????: leveraging all available tools such as campaign types (Search, Shopping, pMax, App, Video, Discovery, Display etc), Bidding methods (tCPA, Max Conversions, Max CPC, pCPA, CPM etc), Match Types, Audiences, Extensions, Segments, Ad Types, Negatives, Shared Libraries, Automated Rules, and more. ‣ ???? ??? ?????????: leveraging all available tools such as Campaign Objectives (Sales, Leads, Video Views, Advantage+, Traffic, etc), Custom Audiences, Lookalikes, Interest Audiences, Creative Types, Bids and Budgets Optimisation (CBO, ABO, Bid Cap, Scheduling, etc), Dynamic vs. Static AdSets, Automated Rules, and more. ‣ ????????? ?????: using the right approach for creative testing and identifying new winners to succeed in Meta Ads. Working with experienced Ad copywriters and graphic/motion designers to produce highly converting Ads, and adopting a pragmatic yet quantitative approach for fast iterations to identify winning concepts. ‣ ????????? ????????: focussing always on the big picture, developing synergies within each single channel, but also with other acquisition channels and re-engagement strategies. ‣ ???????? ??? ?????????: working with Google Ads / Facebook Pixel Tag, GA4 and GTM, importing Offline Conversions,Setting Up Server-to-Server tracking (Conv. API or Enhanced Conversions), Integration with internal data warehouse / CRM, working with multi-touch attribution models. ‣ ??????? ???????????: maximising relevance but also favouring data collection for machine learning to work effectively. When needed, using automated scripts for campaigns creation. ‣ ???? ??? ??????????: Python scripts both to analyse and manage accounts, usage of automated tools and AI wherever possible, focussing on conceptual and qualitative work. ‣ ????????????? ?????: usage of clean naming convention, documentation, and processes harmonised with the internal stakeholders and other channels. ‣ ???????????? ???????? ??? ???????: leverage of data and statistical approaches (for example, using Experiments or a χ2 test for statistical significance) for decision making. ??????????: ✔️ Online Marketing Experience in more than 40 countries/5 continents. ✔️ Experience in managing 7 digits monthly budgets. ✔️ Close collaboration with Google/Meta ✔️ Creation of performance oriented strategy and campaigns in 15+ verticals. ✔️ 12+ years of experience 'in the field'. ✔️ Direct work experience with world top class experts/companies

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Portafolio

11154034
11154032
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10749379
10749377
10749372
11154034
11154032
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10749377
10749372

Comentarios

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Mostrando 1 - 2 de 2 reseñas
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5,0
€250,00 EUR
Great professionalism and knowledge. Excellent communication throughout the whole project. Will definitely consider for future work.
Copywriting
Internet Marketing
SEO
Google Adwords
Marketing
Q
Closed User
@Qualiteamsrl
hace 7 años
5,0
$66,20 USD
Roberto is simply amazing. You can tell immediately he has a first class expertise. Complete knowledge in all the different aspects of marketing, strategy, tools, operative work... the whole package! Besides this job being relatively simple, I had the chance to discuss with Roberto some marketing topic and he gave me a clear roadmap on how to proceed with my marketing strategy, something that was not due and which denotes his level of professionalism. Highly recommended, will hire again for sure!
Internet Marketing
SEO
Google Adwords
Facebook Marketing
Marketing
T
Bandera de Diana B.
@Tidesride
hace 8 años

Experiencia

CEO & Marketing Strategist

WHITE Consulting
ene 2018 - Presente
CEO & Marketing Strategist at WHITE Consulting.

Owner and CEO

KIMSU
ene 2017 - Presente
Owner and CEO, Kimsu.

Interim CMO

PlusDental
ene 2020 - jul 2020 (6 meses, 1 día)
Interim CMO at PlusDental.

Educación

Master of Science in Finance

Università Commerciale 'Luigi Bocconi', Italy 2009 - 2011
(2 años)

Bachelor in Business Administration

Università degli Studi del Piemonte Orientale 'Amedeo Avogadro', Italy 2006 - 2009
(3 años)

Calificaciones

Deltamethod Academy Exam

Deltamethod
2014
Search Advanced Exam

GMAT - score: 720

GMAC
2011
Logical GMAT test, 99th perfentile

Google Advanced Display Exam

Google
2015
Advanced Display Exam

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Verificaciones

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Certificaciones

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