Ebay Storefront help

I design ebay storefronts but am having some difficulty expanding my capability. I understand how to modify and override ebay colors and some elements, but up until now I have controlled the look of the stores by simply putting everything in the header. This does not allow me to modify the footer or have free control over the look of the page. I have a couple of competitor stores that I would like you to look at and tell me how they do it. I *believe* they just create a custom page, but I am confused how they get the gallery to show up, etc. Basically I just need you to pick apart their template, help me to install it on my store so that I can make future designs more like theirs :)