Create an Animation

Project background: [login to view URL] studies have shown that people underestimate the time saved when increasing from a relatively low speed and overestimate the time saved when increasing from a relatively high speed 2. When drivers choose to increase their travel speed, they do so in many cases because they believe that it will reduce their journey time considerably. Indeed, reducing journey time has been found to be the main reason for drivers increasing speed. Drivers feel frustrated when their speed is too low, and select routes and speeds that will shorten journey time as much as possible (Tarko, 2009). In addition, speeding behaviour is often related to time pressure or the desire to save time. Benefits 1. Safety - Higher speeds don't in reality reduce travel time considerably! 2. Cost - Fuel Savings / Maintenance 3. Client Benefits - Co2 reduction / Carbon Footprint 4. Slow but steady wins the race! = Reduced fuel / maintenance costs = Improved safety = less stress = happier driver Project requirements: I want to develop a short and simple cartoon animation which highlight s the issues of travelling faster doesn’t really save huge amounts of time but does have greater benefits around safety, Co2, costs linked to fuel savings. The initial idea is linked to the tortoise and the hare story where ‘Slow and Steady, wins the race!’ So taking this principle forward the video could be based around: · Two young drivers / cars – Driver A - modified car with (big exhausts, wheels etc) and one normal car – Driver B · Driver A brags about how fast his car is · Driver B states his car gets him to the same places safely and probably quicker! · Driver A challenges Driver B to who can get to work quicker! · They both set off – Driver A races ahead (burning fuel / smoke / environment link etc) and Driver B starts off normally! · Driver A realises he has left Driver B miles behind (rear view mirror look) but keeps driving fast and hard · Halfway through, Driver notices he is running low on fuel – pulls into garage, fills up (more money!) and also decides to stop for a coffee as he has lots of time….. · Driver B passes slowly by……. · Driver A finishes coffee and then heads off again at full speed (more fuel / smoke) · Again, Driver A notices car is low on fuel and there is also steam also coming from his bonnet! · Driver A stops to fill up and also notices his car has over heated! · Driver A waits for his car to cool down before heading off at speed again · As Driver A pulls into work he sees Driver B waiting in the car Park! – Slow and Steady wins the race and safe!! The closing message needs to bring out safety, money saving and saves the environment