SEO for web site

Web site SEO needed for one keyword the site must be top 15 in google NO BLACK HAT SEO No link farms No spam all links should be text No rel=”nofollow.” you may see the site [login to view URL] Key word is Bluehost Please submit your observations and a plan of what you will do to achieve the desired results. All links should be submitted on a separate spread sheet with click able links so I can check them.