I run an event equipment rental business and I am having a slight problem with my rankings. For the last 3 years I have ranked between 1st/3rd for my keywords locally. In the last few weeks my ranking for my key terms has disappeared, although an individual area page started to rank but 8th down the page, but for my category pages I am still ranking 1st for many searches. Upon searching my business name "Bounce Back Castles Ltd" the home page no longer appears in SERP's, but it always appeared 1st in SERP before.
I believe this problem is due to either a) Some recent optimisation error that has caused my homepage to not be indexed - although on search console it shows no coverage or indexing issues b) Google Dance c) Google was getting confused due to an area specific page (that started ranking 8th for my key search term after the homepage disappeared) - I have removed many internal links for this page and re-directed content and internal links to the homepage that I want to appear on SERP's for my key search term, however, I still do not see why my homepage would disappear from Google Search.
This project will require an SEO specialist who is able to audit and offer optimisation ideas. Please be aware the website template is provided by a specialist website provider for my niche area of business, generally all of their websites rank very well and are optimised in a way that helps them to rank well. I am not looking for a new website or to change website provider.
My website is: [login to view URL]
I look forward to hearing from you.