Marketing Analyst

The Marketing Analyst plays a critical role to Flexera’s go-to-market strategy. To increase lead conversion and brand awareness, we must leverage data about what is working to increase marketing effectiveness (ROI). Your work will drive engagement with qualified prospects, ultimately helping the SDRs and field sales team to create pipeline. • Measuring and benchmarking marketing activity outcomes (ROI) and making recommendations on how to adjust marketing strategy • Budget Planning and Management of Flexera's marketing organization aligned with ROI • Oversee and develop our martech foundation of Salesforce, Eloqua, Pathfactory, Bizible, and Triblio • Establish scalable processes and workflows to ensure best practices for campaign execution, lead management, and efficient follow up • Explore data continually to find trends, identify potential issues, monitor MQL progress and identify areas for data quality improvement The right candidate must have: • Experience working with marketing automation and CRM tools, ideally Salesforce and Eloqua. Experience building campaigns in a CRM. Familiarity with other martech tools • Understanding the campaign management process including attribution and measurement • Experience developing and optimizing complex campaigns and nurture flows including email, advertising, social, and website engagement