OnLine Analytical Processing (OLAP) for Sagan’s Marketing Department
$8-15 USD / hour
Cerrado
Publicado hace más de 10 años
$8-15 USD / hour
It’s the end of the financial year, and the marketing and sales department at Sagan’s Sports Goods
manufacturing company is heavily involved in formulating marketing strategies for the coming year.
Before investing in market surveys and market research, the management wishes to make maximum use
of the customer records contained in their information systems.
A data warehouse expert has been assigned the task of consolidating customer information from several
different data sources into a single data warehouse and developing an on-line analytical processing
(OLAP) facility. Integrating all data sources into the data warehouse is not at all straightforward. The
data warehouse has been created. It might also be available as a backup on Moodle. As the business analyst, you have to carry out the following tasks and report to the management.
The key requirements of this assignment are:
1. Identify market segments for each of the following business measures:
a. margin = (1 - TotalProductCost / TotalSalesAmount) x 100%
b. penetration = (average TotalSalesAmount per customer)
c. total profitability = (TotalSalesAmount – TotalProductCost)
and do this for different market segments (e.g., French house owners), noting (e.g.) the segment with
the largest amount of sales (items, dollars).
2. Generate reports using SQL Server Reporting Services that demonstrate for each of these segments
the relative profitability, penetration and margin - and whether these values are high or low.
3. Analyze the relationship among average NoOfDaysToShip, TotalSalesAmount per customer and
Number of Orders per customer by generating necessary reports.
4. Discuss some of the potential implications for marketing and sales of the results of your queries and
reports. (Students can make reasonable assumptions at this point, talk to the lecturer or tutors if
clarification/assurance required.) (Hint: Students should investigate the data from several
dimensions – customer, product – categories/sub-categories, sales regions/personnel, geography, etc.
to identify potential interesting areas for market research.)
Report
Your submission should be in the format of a report. The report should be a maximum of 2250 words (as
far as words go) in addition to (e.g.) screen shots, etc. The report should contain the following:
1. Method. A description of the analysis that you undertook to identify the segments, etc.
2. Findings. Interesting (probabilistic) findings with evidence
3. Reports. Outputs of the reports that demonstrate your (probabilistic) findings
4. Summary. A business summary of what the analysis conveys
Dear,
I am SQL expert and Microsoft Certified Master with over 10 years of experience in all flavors and areas of both the technologies including DataWarehouse, Data Mining, SSIS, SSAS and SSRS.
As an ex-Mckinsey Consultant have consulted more than 300 clients related with SQL.
Would be glad to work on the opportunity.
Regards,
Rahul
Dear Sir,
Currently my main working is database administration and supply chain analytical system maintenace.
Let me instroduce the system I am maintenacing.
The system basically is a data warehouse system, the data is replicated from another system that is a logistics & sales operation system.
So maintenaced system is to analyze the order placed last several years and monitor & manage the stock in warehouse.
The data volume in databse is around 100G, because around 20 warehouses worldwide are using the system.
Furthermore I possess the IBM DB2 Admin Cert, so I am a suitble person to handle this project.
Regards
A technocrat with 8+ Years (SQL Server2005/2008R2 +SSRS+SSIS) of extensive experience in Software Development Life Cycle (SDLC) & Project Coordination.
Presently associated with ISTS InfoTech Solutions Pvt. Ltd. As Technical Lead.
Skilful in administering projects using Web based Applications and ensuring its timely completion.
Adept at all phases of SDLC, which includes Design, Analysis, Coding, Testing, Code Reviews, Implementation and System Support.
Implementing the various life cycle stages of projects and demonstrated abilities in comprehending new technologies with ease.
Demonstrated abilities in using various platforms such as SQL Server 2005/2008, SSRS, SSIS) Technology.
A team player & effective communicator with excellent relationship building & interpersonal skills.
Strong analytical, problem solving & organizational abilities.
Possess a flexible & detail oriented attitude.