Marketing Survey (20 Entries )Quessionnaire (please take survey according to following questionnaire of atleast 20 samples.)

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Product :- Nihar hair oil

Problem statement :- Market penetration strategy of Marico in rural india for Hair oil segment( NIhar)


1- Accessing the Market share of Nihar in rural areas.

2- Perception mapping of Customers.(Survey of consumers as well as retailers to assess the brand recall, affordability and utility

3- Recommendations based on survey analysis and results.


porters 5 forces

Consumers Questionnaire

1-Which hair oil do you use?

2-What do you look for, while purchasing hair oil?

a-Price b-Brand c-type(Badam amla, Coconut, Mustard ) d-SKU availability

3-Have u heard about Nihar Oil?

4-If yes, then by which medium?

5-If no, then which brands are you familiar with, in hair oil segment?

6-Which medium of advertisement influences your buying decision most?

7-Does availability/unavailability of oil at retail store influences your buying decision?

8-What is the average consumption of oil in your house monthly? (100ml, 250ml )

9-Does SKU size alters your buying decision?

10-Do you keep changing your hair oil very often subject to above conditions?

11-Would you buy hair oil if it is made available in sachet?

Habilidades: Análisis de negocios, Estudios de mercado, Marketing, Investigación, Redacción de investigaciones

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Información del empleador:
( 5 comentarios ) New Delhi, India

Nº del proyecto: #17742941

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Hello, I am willing to take on this task and have it done in a day. I have experience with marketing and survey research, I also have a great eye for detail

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