Advertising Strategist and Account Director
Consultant or Part-time
Since 1977 this Cleveland, Ohio ad agency ([login to view URL]) has been helping hospitals, universities and other large employers with marketing and advertising programs to find, attract and retain employees. We operate in a niche market we know well, one that is growing rapidly now with excellent prospects for the long term.
We want to expand our Cleveland HQ professional staff by adding an experienced Account Director either on a consulting or part-time basis, at least at the outset.
Our intention is to grow the role into an important full-time long-term leadership position but if preferred it could remain part-time.
From past work you already know the principal responsibilities:
Formulate and present--in writing or verbally--talent communications strategies and project proposals, especially involving clinical talent for hospitals and other healthcare organizations
Follow, investigate and assess media outlets and media alternatives
Formulate and articulate the components needed from the Creative team for the assignment and collaborate with the Creative team appropriately
Project manage client projects, whether it involves coordinating internal or external resources or handling the task oneself
Grow your client billings by pursuing and developing 2-3 new clients each year
Here are the key traits and skills we’re looking for:
Familiar with the work styles and concerns of hospital managements
Has an upbeat, enterprising spirit and an entrepreneurial orientation; likes to imagine new ways and new paths forward; likes to be challenged; likes to engage clients and prospects on new ideas and be a trusted advisor
Likes the wide range of issues and potential solutions inherent in marketing programs today; sees the constant change and innovation as fun
Likes to explore and learn; wants to be up-to-date and well-informed; has the qualities and desires of a good teacher
Is comfortable with online marketing techniques and technologies
Has been responsible for formulating and project managing a variety of marketing and advertising solutions in an agency or corporate marketing department
Is a good, smart and thoughtful person
A background in formulating and presenting recruitment marketing project proposals would be a major plus
We know this is an unusual role which calls for a rare blend of qualifications. If you want to be considered, go for it. Let us hear from you We’ll promptly follow-up if interested in exploring the role with you. Thank you.
This year alone, the healthcare industry is on track to spend over $13B on marketing & developing recruiting strategies. It's a HUGE growth sector that by 2022 will account for almost 1/8 of the entire US jobs market. So obviously it's a "sellers" market. The big question is how do we further leverage that not only for Davidgroup, but more importantly for your clients.
I only have 1200 characters here (and haven't even offered a resume yet); but let's create a brief case scenario. Statistically RN's & PCN's are leading the way in projected job openings through 2022. This trend will be further substantiated as new retirements increase. When we consider these factors, a progressive & proactive effort at strategically targeting candidates who fall within those specific fields would put the DavidGroup at quite the advantage when it comes to providing the resources necessary to meet client needs.
How do we do it? We start with behavioral analysis targeting. Job boards are the traditional online medium for most recruiting strategies. But why wait for users to try & find us, when we can utilize data analytic strategies to isolate & target the most promising candidates & reach out directly to them - before another agency does.
At this point, i should mention I've worked in the ad/marketing field for almost a decade but have ZERO experience in healthcare. Nonetheless, if you'd care to chat more feel free to message me because I'm all out of characters :)
- Eddie
hi, im very interested on your project please send me private message for discuss more about the project like delivery time, your real price budget. I have skills for Linux/Windows/Web&Web Design/Animation/Video Edition/joomla/Wordpress/UNITY-UNREAL-ENGINE/DIGITAL PAINTER & CHARACTER DESIGN & and envroiment/Modelling/Symfony/PHP/Net/Python/Django/Rails/Games/Mobile.
I HAVE MY OWN PLATFORM ADPACTED FOR EVERY PROJECT USING THE BEST COMERCIAL TECHNOLGIES SO CAN I USE TO FINISH YOUR PROJECT FASTER THIS PLATFORM HAS A LOT MODULES THAT I CAN USE FOR BUILT YOUR SITE/APP/GAME SO I OFFER
if you are interested please let me know skype pep814 i can work by fixed price
king regards.