Unconventional Marketing/SEO/SMM Expert Needed To Grow My Business

I currently have a product that I manufacturer in the $5 Billion fishing industry and I need help growing the business. I have a great Magento PR3 website, Youtube videos, Twitter & Facebook account, etc. but I'm just not receiving traffic. The product is in a competitive aspect of the industry and really doesn't have a high selling point (even though the margins are 100%+). My product is rather unique and received positive press when it was first introduced (10+ years ago). I need an unconventional marketing expert to help create buzz about the product again and to help grow the business. This will take on many forms such as product review sites, backlinks, social marketing and any other great ideas that you may have. I don't have a very large budget, but as the business grows, so will our relationship. Please be specific in what your proposal entails. Also, any success stories that you may have been a part of would be greatly appreciated. Saying you have the skill is one thing, providing examples is another. Also, I'm not opposed to getting my hands dirty', so-to-speak. If you want to include me in tasks that need to be performed, I have no problem with that. If it keeps the proposal price down, I have someone who writes very well that can spend an hour or two a day performing specific tasks. Not absolutely necessary, just a thought.