Hi:
We saw your post for your new app/software targeting food bloggers. We actually think that the application, as described, may appeal to other audience segments as well. But first, a little about us.
We are a uniquely conceived, US-based business and marketing services firm. We specialize in business and marketing planning & execution for many of our clients. We have been in business as an independent firm for over eight years; we masterfully bridge the gap between traditional and digital/social marketing and engagement worlds.
Unlike typical ad/marketing companies and freelancers, we have a combination of service, client/company side and business & technology consulting personnel on staff, which makes us better qualified for this important work effort.
From a past experience/relevant business model standpoint, we also have extensive technology, B2B, professional services, retail, restaurant, catering/events, concierge/hospitality, food/healthy food and application/software (both enterprise and mobile), brand definition, and marketing planning & implementation expertise.
What we suggest is 1-2 conference calls to go over your in-going thoughts about 2012-13+ business objectives. Then we can arrive at a budget for a marketing action plan, recommend objectives, strategies and tactics, and review all potential vehicles/channels, in terms of overall impact and effectiveness in reaching your highest opportunity prospects. We would then deliver detailed marketing plans to you for your review and approval.
We could also execute these plans on your behalf, as part of an on-going arrangement, and monitor the results. Over time, we would manage and execute all necessary message creation and graphic design activities (e.g., ad campaigns, demand/download generation programs, PR (both tech & general business media, as well as specific analyst and influencer/blogger & reviewer relations programs), SEM/PPC, viral videos, collateral, email blasts, web 2.0/3.0 design/content creation, social media, SEO, positive reviews/ratings, event support, in-app store featuring & optimization, etc.).
We look forward to setting up a conversation with you to discuss further. We need to confirm exact scope of work. One piece of advice--whatever your total budget, don't scrimp on your strategic road map to success. If the map is bad or prepared by an amateur, you'll never reach your destination. Thank you.
Best regards,
Chuck Hirsch
Dir. Of Strategy
Wovn Group