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Configure Enhanced Ecommerce on the site + Google Tag Manager + Google Analytics

Have detailed analytical input on the purchasing funnel, purchasing behaviour and activities, revenue performance, product performance...etc.

- Product sheet

- Promotion

- Basket

- Authentication

- Payment of payment

With the different actions/events :

- Printing a product (When loading the page)

- Click on a product

- Click on "Add to cart"

- By clicking on a promotion banner

- Change in the quantity of a product (increase in the quantity of the product)

- Change of quantity of a product (decrease in quantity, including removal of the product from the basket)

- When arriving at the "Authentication" step (example: entering coordinates).

- Upon arrival on the "Payment" stage

- When loading the page for a validated order

- When confirming a transaction

- Abandonment of the payment process

etc.

Here are the types of pages that we are interested in, on which we need to review or reintegrate the improved e-commerce tags of Google Tag Manager.

- 1 home page that highlights a selection of products and some special offers.

- 1 category page that lists the products of the same category,

- 1 product page that details the product characteristics and suggests some additional products (upsell).

- 1 checkout basket page that groups the products that have been added to the shopping basket.

- 1 delivery checkout page to select the delivery method.

- 1 checkout payment page to select the payment method

- 1 confirmation page that validates the purchase and thanks the customer.

So you have to review the print tags: product list, promo, product list or checkout step which are often integrated/ triggered when the page is loaded.

Review action tags: interactions on print tags (click on a product, a promotion, add or remove a product from the shopping cart)

The tags are already implemented, then we would have to audit and find solutions, everything is now integrated on the site and on Google Tag Manager, the concern we have, there are sales that are not sometimes reported in Google Analytics.

It should be noted that we have 3 external payment platforms that we do not have access to their code, all visitors must return to our site to be able to account for the conversion ( all DATA):

- [login to view URL] ( with "back to the merchant site" button without timer, the visitor must click to return to the site)

- https://www.paypal.com//websc&cmd=_express-checkout&token=EC-5FT668923Y0748407&useraction=commit ( with "back to merchant site" button without timer, visitor must click to return to site)

- [login to view URL] ( with "back to the merchant site" button but with a timer of almost 9 seconds, if the visitor does not click it is automatically redirected to our site).

PS:

Our data collection via Google Tag Manager is based on the dataLayer.

Attached is our current script integrated on the header of our site based on the attached tagging plan.

Habilidades: Google Analytics, HTML, Javascript, Marketing, Prestashop

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Información del empleador:
( 5 comentarios ) Flers en escrebieux, France

Nº del proyecto: #18075999

12 freelancers están ofertando el promedio de €229 para este trabajo

gregorybair

Thank you for the opportunity to work on this project. I have extensive marketing expertise, and I have written and managed more than 400 business marketing plans. I’m well-versed in current SEO/SEM/SMM protocols, Tw Más

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CodeWolves

Hi my name is Chris, I am WORDPRESS EXPERT You won't regret after selecting us I guarantee you that. I am interested in your project and i am sure and confident that i can deliver quality work on time. I am a Web Más

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whitehatseom

Hi, Hope you are doing well. What client says about that me about E-commerce tracking and enhanced E-commerce tracking! [login to view URL] [login to view URL] http://screenc Más

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SHIHABSHARAR

Hello there !!I am a Google Analytic certified professional ([login to view URL]). I have read your requirements for the task of Enhanced ecommerce Analytics implementation and i'm interested in your [login to view URL] a Más

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simonmadsen

Hi. I know analytics very well. Let's start somewhere. Please check my profile for references and let's talk.

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protovosolutions

Hello, Prestashop is our expertise - [login to view URL] & we're happy to help you with your project, Can you please share your website URL? we would like to ask you for admin/user access to investigate it in detail Más

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greenforest0204

Hello, Dear! I'm Dmitrii, a senior expert of web development. Until now I have been worked in this job for about 6 years. So I have many rich experience on web development. Specially I have top skill on javascript, Más

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triloks85

Hi, This is Trilok, I have been in Search Engine Marketing (Adwords, Facebook, Bing, Instagram, Yahoo, Twitter, LinkedIn) from last 5+ years. I always create, manage & optimize campaign by understanding client's ne Más

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ashutoshkumar28

Hi, Greetings! I have analyzed your specifications Configure Enhanced Ecommerce on the site + Google Tag Manager + Google Analytics and I have done similar kind of work in my previous project and based on the ana Más

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avto35217

Hi,dear. I've just checked all requirements of your project 'Configure Enhanced Ecommerce on the site + Google Tag Manager + Google Analytics'. I'm a senior software developer and I'm able to fulfill your project requi Más

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GoogleTagManager

Hello, Hope you are doing well Results driven Google Analytic/Google Tag Manager V2 (2 years) with 8 years experience leading eCommerce and digital analytic marketing, operations, and large scale projects in high Más

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kubri

I am working as a performance marketing specialist and have big experience in setting Google Analytics goals through Google Tag Manager (and also conversion tags for Google Ads & Bing Ads and Facebook's Pixel). You can Más

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