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Use Regression in Excel For Pricing Problem

Use excel sheets to store the manipulated data.

In “Travel-early, travel free” promotion, trips that would have occurred early without any intervention were also rewarded. This leads to loss in cost-efficiency. To improve on this inefficiency, a follow-up RCT was carried out in 2016 to test an alternative promotional scheme named “Individualized Shift-for-Free-Travel Program”, or ISFT in short. In ISFT, travel rewards were only given out if commuters shift their MRT entry time to sufficiently earlier than their own average entry time (AET) prior to the promotion. This case walks you through the execution of the RCT and asks a few empirical questions along the way.

Habilidades: Análisis de negocios, Procesamiento de datos, Excel, Análisis estadístico, Estadísticas

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