PROJECT PROPOSAL
To write a short white paper in order to promote a software application. The project needs to be completed by the 12th March 2004.
BACKGROUND AND SUITABLE CREDENTIALS
As well as achieving a B.A (Hons) Degree in Fine Arts, I have also completed the Post Graduate Certificate of Marketing (CIM), which was passed with honours.
I specialise in turning technical manuals, software specifications and equipment guidelines into user-friendly articles, white papers and publicity materials.
During my 7 years of marketing experience, I have predominantly focused on Hotel & Leisure IT,Telecommunication industries including the following:
· Freelance Consultant/Copy writer for 5 local authorities, focusing on the publicity materials and launch of BucksConnect. BucksConnect is a series of projects including a new web portal and telephone contact centre established to provide the public with information on various services from each authority.
Marketing Manager for Runnymede Hotel & Spa
Writing all publicity materials and articles on web site and direct mail to encourage new business.
· Public Relations Manager/Copy writer (agency) for Apropos – this work included writing call centre software white papers, and entering the company for various awards
· E-Business Marketing Manager for European Telecom (mobile phone distributor), employment included writing articles for the web on various mobile technology, as well as the design and implementation of their web portal and then later, all the related publicity in respect of promoting its benefits to clients
· Marketing Manager again for European Telecom, but this time related to product marketing for various mobile phone handsets and accessories
· Marketing Manager for SmartComm, an audio-visual equipment manufacturer, video conferencing, web cams etc.
WORKING PRACTICE
Any work for overseas projects can easily be handled with the use of email and phone interviews.
PROJECT TIMING
I would envisage that the project would not take longer than 1 day, including interviews and communication