Develop Sales & Marketing Plan for Computer Forensics Company

There is a computer forensics company based in Boston (USA) that has spent 30 years focused on providing data recovery services (e.g. retrieving data from damaged computer hard drives). Due to industry changes, the company is no longer profitable and is finding it difficult to find new customers. The company needs a sales and marketing plan to recover its position. The company's staff need to be involved in implementing the plan so you will need to talk to around 10 staff via telephone calls - convincing them of the plan and making sure they participate in executing the plan. I expect the plan will be around 20 pages in length.

The company started its business recovering hard drives in the 1980s - it was very profitable back then as there were not many people qualified to do it and people tended not to make back-ups of their critical data. In 2016, it is easy to find hard drive recovery tools and purchase them cheaply - this has increased competition and reduced the amount of money people are willing to pay to recover data. Most people now backup their data - using Google Drive, Dropbox, and other services - which means that in addition to people not being willing to pay as much, the actual need to recover data has substantially reduced.

In recent years, the company tried to expand into expert witness consulting for court cases (e.g. helping a criminal defendant say the police evidence regarding their hard drive has problems and the jury should reject the police version of events). There have been a few cases but it is hard to get business - each lawyer has their own preferred vendors which makes it expensive to market to them. There is also the nature of court cases - judges keep delaying or rescheduling cases which means the company never knows when the money will arrive and only the most senior staff can be court witnesses which means the company's leaders are out of the office for 2-3 days to help 1 client for 2-3 hours of testimony in court. It produces money but not enough money for the headaches it causes.

The company has also decided to expand into recovering passwords. It has no clients in this area at this time. Clients say they already have preferred vendors and are not willing to consider new ones.

The company has also considering doing some research projects and creating some unique products to sell as services to clients. It needs to evaluate whether it is worth spending the money on such things.

The plan needs to cover the following areas in detail:

[1] The company's current situation (brief history, current state, current competitors)

[2] Ideal market positioning for the company (how it should position its brand) and customer segments

[3] The 4 P's of the Marketing Mix Model: Price, Product, Place, Promotion

[4] A sales plan that explains step by step how to implement the plan - assigning specific deliverables to staff so we generate accountability

I expect the winning bidder will have continuing projects if their initial work is successful. The winning bidder will need to be US based. Ideally in the same or similar time zone as Boston to make the phone calls easier.

Habilidades: Redacción, Marketing, Ventas

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Información del empleador:
( 1 comentario ) Cambridge, United States

Nº del proyecto: #12259073

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