I think I am an excellent candidate for this job, because I spent several years writing advertorials on home improvement and remodeling products and services for Today's Home magazine in the San Francisco Bay Area. For each article I needed to assemble my information on the topic--from an interview with the business owner, if helpful, and by performing research on the product or services--and then find a "hook" around which to write a conversational, engaging article.
For an article on garden ponds and waterfalls, I not only learned about the specific services the client company provided, I schooled myself in landscaping in general, so I could write intelligently about how a pond or waterfall could enhance a landscaping design already in place. My approach to the article, however, wasn't simply to describe the process of having these water features put into a garden; I wrote about the way that they could create an oasis for the homeowner, where the sound of a stream trickling into a pond or the rhythmic cascade of a waterfall brought beauty and serenity into the homeowners' lives.
So this is how I approach things. If you choose me to write the text for your Website, I will not only clearly and accurately describe each process, I will find a way to show--where possible--how your services will improve your customers' lives by improving their homes.
Please look at my portfolio for a few examples of my magazine articles. I look forward to hearing from you.