SEO for Joomla site for UK company

Situation We have recently had our website [login to view URL] rewritten in Joomla to reflect our company's product range. In Google UK we rank fairly well. Problem From Google Analytics we can see that our visitor numbers are down, visitors do not see many pages and so do not see the range of products that we sell. ___________________________________________________________________________ Stage 1 Target 1. Organic search UK initially on basic terms such as call recording, phone call recording etc (we can give a list). 2. Get visitors to see more around the site: While we started as a call recording company, we now do many different products, mostly based around the Sense call recording. So we need to tune the site to get traffic on all these areas (which is how the products section of the website is split up at [login to view URL] >Sense range: Call recording, mobile call recording, call management, CTI PABX integration, CRM integration, Messaging on hold, Voice Firewall, Speech analytics, IVR, Answerer, Recorded Announcement Device, PCI compliance, API, Interface cards (for example, we need people who would find [login to view URL] to find us). >Single line: small connectors, 957 software >Other multi-line Meeting recorder, call recorder on CD, Vidicode >Answering machine, music on hold, fax servers. Current bounce rate is 60% [login to view URL] organic searches to get us more visitors on landing/product pages relevant to the different products rather than the home page 4. To find out and tune our content to give people what they are coming to us for, but think or find that we are not. Outomes More sales from the site More people emailing or phoning us More people contacting our dealer partners More people contacting us for a bigger range of products than just call recording Notes I don’t think that we are trying to score highly with such a general term such as VoIP. Rather, we want more visitors to our site of people who could buy what we do. There is no point in scoring well for people who don’t want what we do, and so won’t buy our products. ___________________________________________________________________________ Stage 2 Natural search in other countries: the website has been constructed to be able to presented in different languages, and from Google Analytics we can see that we get quite a lot of visitors from outside the UK. Target people that would benefit from what we do but have not realised it yet. For this, we would be interested at looking at advertising on other websites for click-throughs to see if it works. ___________________________________________________________________________ More background on Retell as a call recording company: As a hardware maker, prospective customers may be looking at and comparing us with these other card makers, some small, some medium, some large: small company: Optilogix [login to view URL] medium company: Cybertech [login to view URL] very large companies: Acculab [login to view URL] Audio Codes [login to view URL] Ai-Logix (owned by Audio Codes above) [login to view URL] Dialogic (have bought Brooktrout) [login to view URL] NMS (have been bought by Dialogic) [login to view URL] Synway [login to view URL] [login to view URL] Digium [login to view URL] As a UK call recording company, some of our competitors are: (these companies don't make hardware) Oak [login to view URL] Red Box [login to view URL] VoiceSafe [login to view URL] Storacall [login to view URL] Smartcall [login to view URL] Mediahawk [login to view URL] [login to view URL] (these companies do make hardware) Vidicode [login to view URL] Total Recall [login to view URL] Very big systems Nice [login to view URL] Verint [login to view URL] Higher Ground [login to view URL] Thank you for reading this and taking interest in working with us.