Hello,
I am based in Singapore(East coast area) and will be working on LOC.
WORK EXPERIENCE
Manager, Data & Analytics
GroupM, Singapore •
Oct 2014 to Oct 2015
-Drive Analytics & BI Dashboard initiatives & adoption across Media agencies, identifying upsell/cross sell opportunities
• Architect & implement Data warehouse design, ETL solutions to enable better data analysis & management
• Successfully led, designed & delivered Marketing Analytics Tableau Dashboards & Campaign Optimization Tableau Dashboards focusing on:
o Facilitating smarter decision-making for marketers & brand teams to maximize ROI on marketing dollars deployed
o Analyzing complex sets of large data sets from various sources – Ad Server, Web Traffic, Facebook Ads & Pages, Youtube, Twitter, etc.
• Successfully presented the Dashboards to senior management at P&G
• Technologies: Databases - SQL, Excel VBA, Scripting in Perl, ETL tool - Informatica, Visualization tool - Tableau
Process Manager June 2012 to Sept 2013
eClerx Services Limited, Mumbai
Project highlights:
• Architect & led the delivery of Operations Management Dashboard
o Conduct user studies & requirement gathering sessions with business users to identify pain-points o Analyze data & define critical KPIs for management reporting
o Project planning, execution & delivery
o Conduct Experience sessions & user training with management users including C-level executives o Technologies: QlikView business discovery platform, SQL server