On the basis of theories, and the description of the situation (see point 9) you must prepare the following: 1. Make an external market analysis for FISKARS on the Danish market. (competitor-, market-, industry- and PEST(EL) analysis). In addition make

On the basis of theories, and the description of the situation (see point 9) you must prepare the following: 1. Make an external market analysis for FISKARS on the Danish market. (competitor-, market-, industry- and PEST(EL) analysis). In addition make a choice of market segment and target group with a consideration on who the decision makers are. 2. Based on your market analysis you will help FISKARS to make a kids garden tools series in plastic - similar to the adult garden tools which is part of FISKARS product portfolio. Strive for that the design and functionality of the new products will follow the design of the chosen adult garden tools, yet taking children’s size and ergonomics into consideration. The design process should at least contain:  2 – 3 different suggestions for the visual design of kids garden tools, visualized by hand sketches.  Description of the functional design. The description of the individual functions must be supplemented by sketches.  Arguments for your choice of the production process for the plastic garden tools.  Arguments for your choice of the type of plastic material.  Inventor 3D-model prepared for rapid prototyping and technical drawings.  3D printed prototype, scaled to fit into a bounding box of 80mm x 80mm x 80mm  Technical drawing for use in the production of plastic tool (determination of price of mould and plastic garden tools, production of mould, quality control of the final plastic garden tools).  Considerations on how you plan to test the chosen product series. 3. Analyse the supply chain for FISKARS kids garden tools. 4. Make a theoretically discussion of the market form your kids garden tools will be a part of (Perfect competition, Monopolistic competition, Monopoly and Oligopoly) and the price-elasticity of you product and indicate a retail market price (consumer price incl. VAT) 5. Describe the cultural consumer behaviour of your target group ,As the starting point of your project, you of course have to make a problem formulation and a methodology. The methodology must – amongst other things – contain Theory of Science. 2. Work method: The project has to be solved in groups. You are free to form your own groups. The groups must follow the guideslines on canvas. No one is in a group until everyone is in a group. 3. Project process: The project process will vary between theoretical lecturing and group work, Requirement : The project must be done within the framework described in the project manual and this document. Furthermore it is important that the group work is: creative, structured, effective and team oriented.