Pages and elements: set up your website using a high quality template platform to include the following pages and features:
Header - logo, menu, email and social buttons
Home - all info, long-ish scrolling page
Apply - registration and payment page, see below for requirements
Events - indexed by Google
Gallery - your own photos/ integrated Instagram feed
Footer with contact details, social buttons
Privacy & cookie policy for legal compliancy
Apply requirements
Contact details - capture all contact details required for registration e.g. name, email, etc. Ensure all mandatory fields are completed and that fields can be autopopulated by browser/ OS (user must have this enabled on their side to work)
Annual subscriptions and payments - via Stripe, with options to pay by Apple Pay or debit card (Apple pay can be integrated with Stripe, which handles the annual subscriptions for you)
Mailing lists - automatically add emails of anyone who does/ doesn't complete payment stage into Members/ Leads mailing lists respectively
Analytics - set up goals to measure how many people start applying and then go on to pay. Ability to segment by source e.g. paid, organic, direct etc.
Auto follow on Instagram - Providing we can find a plugin to do this, auto follow users when they provide an Instagram handle
Design: customise the visual design emulatue the look-and-feel of the current site - the simpler the better
Responsiveness: ensure your whole website is optimised for mobiles, tablets and desktops
Testing: thorough cross browser, cross device and quality assurance testing of whole site
WordPress: integrate with WordPress so you can easily edit your content in the multisite