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I am a Google Analytic and Google adword certified professional & Google Tag Manager with over 8 years experience.
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What client says about that me!
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Goals measure how well your site or app fulfills your target objectives. A Goal represents a completed activity, called a conversion, that contributes to the success of your business.
Examples of Goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).
How Goals work Goals are configured at the view level. Goals can be applied to specific pages or screens your users visit, how many pages/screens they view in a session, how long they stay on your site or app, and the events they trigger while they are there. Every Goal can have a monetary value, so you can see how much that conversion is worth to your business
Thanks
Margub