Following criteria should be followed for the recruitment:
1)Females – Age – 30 to 50
2) LSM 5+
3)Total 6 consumers (3 consumers who does multiple rinse in the machine and 3consumers who does only 1 rinse in the machine)
4) all wash clothes in Washing Machine (fully automatic Top Loader)
5) wash clothes 3 or more times in a week
6) Users of Omo detergent powder
7) has > 3 members in the family
Qualitative Online study to understand consumers machine usage in Brazil.
Will need need a moderator and translator online.