Thank you for the invitation to bid. We would be able to implement necessary changes within days based on research we will conduct on the existing account. Optimizations are always focused on strategies surrounding improving keyword quality scores, re-grouping keywords according to relevant association, and driving down campaign costs. We strive to deliver quality and relevant streams of advertising traffic. We operate a very strict daily management regiment with routine checks and evaluation into account trending. We would ask that you grant us 30 days to optimize the account based on our initial changes. This will allow us to finely tune the campaign to achieve the advertising goals you set forth. We look forward to hearing form you soon!