(5 pages font 12 double space in Mla style.) 2 recent ads and analyze them for their effectiveness. Begin with an attention grabbing intro with thesis at the end of first [login to view URL] should claim which ad is more effective and why. Before analyzing ads, first describe them in third and fourth paragraphs so reader has enough info and context to understand analysis. Then analyze [login to view URL] discuss how the ads employ the rhetorical strategies like logos, pathos,and ethos. Think about the rhetorical situation and how ad's designers respond to it. Also think about the use of persuasion strategies like narration, description,comparison and contrast, exemplification,argumentation, and others. Also include visual rhetoric in your tool-box: look at the images, the font, overall design, colors, among others. The ad may not have everything, focus on what they have.
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