Create 5 auto-responders, 1 on each topic:
- Life Insurance
- Disability Insurance
- Long-Term Care insurance
- Annuities
- Social Security
Each should include strong call-to-action subject lines.
The series will be going out to a diverse, mostly affluential group of individuals (i.e. private investors, federal audience, retirement platform providers) so articles should be engaging and with compelling call-to-action. Preferably they should be brief so that recipients can read within 60 seconds. I've attached a few samples of writing style and overall feel.
Project type:
Ghostwriting
References:
Some reference content will be provided (website, insurance carrier materials in electronic format) but you may need to do your own research as well. Content shall not be lifted from any 3rd party materials provided as needed. In the meantime, please visit our website - http://evanbelagacfp.com. Lots of videos & good content, including Calculators, Articles, Forms, etc. *Feel free to incorporate any of these resources to the responders*. We want call-to-action and to bring users to the website.
Tips/notes:
- our audience loves percentages based on studies/research - check out 'study percentages sample' attached.
- a good call to action that you might consider using for headlines and subject lines is - 8 steps to... or 7 reasons why...
- I've attached samples of really great subject lines that we're looking for. See 'great subject line' attachments
Direct contact info:
The skype ID you can contact us is tatimelo1. Or by phone at 443-758-4888. We are on HST timezone.
Thanks and look forward to working with you.